Performance Marketing Lead
Core
Own the end-to-end performance marketing loop for a B2B SaaS procurement platform, driving pipeline from paid channels and website conversion to closed-won deals.
Role type
Senior Performance Marketing Lead (B2B SaaS)
Builds
Attributable B2B sales pipeline and optimized conversion funnels
Domain
B2B SaaS (Procurement/Enterprise Software)
Required skills
B2B performance marketing strategy, LinkedIn Ads management, paid media budget ownership, conversion rate optimization (CRO), CMS page assembly, data-driven reporting, agency management
Preferred skills
HubSpot, Dreamdata, Google Ads, Campaign Manager, B2B SaaS domain knowledge (finance/procurement/legal), SEO fundamentals, Figma
Technologies
LinkedIn Ads, HubSpot, Dreamdata, GA4, CMS
Responsibilities
Build and maintain dashboards tracking pipeline from first touch to closed-won; set strategy and briefs for digital agency partners; own LinkedIn audience strategy using first-party data; optimize website forms, journeys, and landing pages; run testing cadences on campaigns and pages; report on ROI and pipeline quality to executive team
Seniority
Senior, hands-on IC