Specialist, Media Planning & Buying
Core
Develop and execute paid media strategies and plans for Nationwide Financial, managing digital and traditional channels to drive business growth and brand objectives.
Role type
Specialist, Media Planning & Buying (Individual Contributor)
Builds
Paid digital media campaigns and media buying programs for Nationwide Financial
Domain
Insurance and Financial Services
Required skills
Digital media strategy, programmatic media supply chain knowledge, demand side platforms (DSP), ad servers, web analytics, campaign optimization, data synthesis, stakeholder communication
Preferred skills
Undergraduate degree in quantitative field (business, finance, communication), 5+ years in digital media
Technologies
Demand side platforms, ad servers, web analytics tools, marketing technology platforms
Responsibilities
Build, implement, and optimize paid digital media campaigns; negotiate media/data deals; generate performance insights and optimization recommendations; pull campaign data and build visualization reports; perform post-launch quality assurance; troubleshoot with agency and tech partners; collaborate on digital tracking implementation
Seniority
Specialist, Individual Contributor