Sr. Paid Media Buyer
Core
Drive global growth and fuel high-quality lead generation for the sales team by designing, managing, and optimizing paid digital media campaigns across platforms like Google, Yahoo!, Microsoft, Baidu, Taboola, Dianomi, and Outbrain.
Role type
Senior Paid Digital Media Buyer
Builds
High-quality leads for global sales team
Domain
Financial Services / Digital Advertising
Required skills
Paid digital media campaign management, audience strategy (segmentation, retargeting, lookalike modeling), data analysis (Excel, Google Analytics, Power BI), creative testing frameworks, budget management, platform partner collaboration
Technologies
Google Display, Demand Gen, Yahoo!, Microsoft, Baidu, Taboola, Dianomi, Outbrain, Excel, Google Analytics, Power BI
Responsibilities
Design and implement digital media campaigns to meet client acquisition and ROAS goals, develop and refine audience strategies using first and third-party data, analyze campaign performance metrics to identify trends and optimize strategies, partner with Strategy and Planning and creative agencies to develop high-impact ads and messaging, lead ongoing testing programs across audiences, creative, formats, and placements, collaborate with platform partners to stay ahead of best practices
Seniority
Senior, hands-on IC