Media Senior Lead, Wealth
Core
Architecting and executing paid media strategy for Citi Wealth to drive business growth and client acquisition across digital, social, video, and search channels.
Role type
Senior Lead, Paid Media Strategy & Execution
Builds
Integrated paid media plans, channel strategies, and agency direction for Citi Wealth
Domain
Financial Services / Wealth Management Marketing
Required skills
Paid media strategy, first-party data activation, audience segmentation, executive presence, stakeholder influence, regulatory compliance, white space identification, integrated marketing strategy
Preferred skills
Regulated financial services marketing experience, premium audience targeting
Technologies
Paid search, programmatic display, video streaming, social media advertising, native formats
Responsibilities
Set strategic direction for paid media function, own end-to-end media planning and optimization, connect brand and performance marketing, lead first-party data strategy, direct agency partners, influence senior stakeholders, manage legal and product review for creative
Seniority
Senior, hands-on IC with strategic leadership