Consultant, Digital Marketing
Core
Execute digital and content marketing strategies to raise awareness, deepen engagement, and increase demand for Travelers products using social media, email, and paid advertising.
Role type
Senior Digital Marketing Consultant (specializing in paid media, social media, email, or social selling)
Builds
Digital marketing campaigns, social selling programs, and content strategies for Travelers insurance products
Domain
Insurance / Digital Marketing
Required skills
Paid media planning and optimization, social media campaign management, email marketing automation, social selling coaching, marketing technology execution, campaign performance analysis, cross-functional collaboration
Preferred skills
Salesforce Marketing Cloud expertise, LinkedIn Sales Navigator proficiency, experience with LiveRamp, data-driven testing and optimization
Technologies
Salesforce Marketing Cloud, LiveRamp, LinkedIn Sales Navigator, Seismic
Responsibilities
Execute digital and content marketing strategies across social, email, and paid channels; research and optimize media performance; plan and publish organic and paid social content; manage email segmentation and messaging; support field sales with social selling training and tools; coordinate cross-channel efforts; leverage marketing technology tools; participate in departmental initiatives to establish top-tier digital practices
Seniority
Senior, hands-on IC