Cheffe/Chef de projet (F/H) - Marketing ? Mises en marché et développement commercial
Core
Pilot marketing launches and commercial development for insurance products and services across retail, professional, and corporate markets.
Role type
Senior Marketing Project Manager
Builds
New insurance product launches and commercial strategies
Domain
Insurance / Financial Services
Deliverable
product features
Required skills
Strategic planning, cross-functional stakeholder management, data-driven analysis, commercial performance tracking, multi-channel program design, project leadership
Preferred skills
Banking/insurance sector experience, negotiation skills, KPI/ROI focus
Technologies
Data analytics tools, CRM systems
Responsibilities
Design and deploy market launch strategies for new insurance products, collaborate with commercial networks to align on sales orientations, develop client relationship programs, create commercial communication materials, measure impact of marketing actions, challenge processes to maximize commercial impact