ABM Lead
Core
Design and execute account-based marketing (ABM) strategies to identify and engage high-fit target accounts in specific commercial insurance verticals based on predictable triggers.
Role type
ABM Lead / Growth Strategist
Builds
Data-driven targeting playbooks, multi-channel engagement programs, and pipeline generation for commercial insurance clients.
Domain
Commercial Insurance / B2B Growth
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
ABM strategy design, trigger-based account identification, multi-channel campaign orchestration, sales-marketing alignment, vertical playbook development, pipeline measurement
Preferred skills
Commercial insurance domain knowledge, intent data platform usage, SMB targeting experience, vertical messaging framework creation
Technologies
6sense, Bombora, Demandbase, HubSpot, Salesforce
Responsibilities
Build industry-specific ABM programs, develop processes for identifying accounts via firmographic/behavioral/trigger signals, orchestrate outreach across email/paid/content/direct channels, partner with sales on targeting and sequencing, create scalable vertical playbooks, track performance against pipeline and revenue outcomes
Seniority
Senior, hands-on IC