(Senior) Digital Marketing Manager (m/w/d)
Core
End-to-End ownership of performance marketing and app growth strategy for the Benefit Buddy product, driving user acquisition to retention.
Role type
Senior Digital Marketing Manager (Performance & Growth)
Builds
Scalable paid media campaigns and growth systems for a payment/incentive platform
Domain
Fintech / Digital Payments
Required skills
Performance marketing strategy, Paid media management (Meta, Google, LinkedIn), Funnel optimization (Acquisition to Retention), Data analysis & attribution, Agency/partner management, Growth tools (GA4, Tag Manager, Looker Studio)
Preferred skills
Leadership experience, App marketing expertise
Technologies
Meta Ads Manager, Google Ads, Google Analytics 4, Tag Manager, Looker Studio
Responsibilities
Plan and optimize paid campaigns across platforms, Establish repeatable testing and reporting processes, Manage external agencies and freelancers, Collaborate with Product, Sales, and Creation teams, Lead and mentor the digital marketing team
Seniority
Senior, hands-on IC with leadership responsibilities