Ecosystem Marketing Manager
Core
Drive growth and success of partnerships through data-driven marketing strategies, co-marketing activations, and cross-functional efforts to build a robust partner ecosystem.
Role type
Senior B2B ecosystem marketing manager
Builds
Partner marketing ecosystem, co-marketing activations, and joint marketing activities
Domain
Financial technology / Investment management
Deliverable
product features
Required skills
B2B performance marketing, partnership program leadership, co-marketing activation design, cross-functional collaboration, partner relationship management, marketing automation, CRM, analytics
Preferred skills
MBA, experience in financial services or fintech
Technologies
Marketing automation tools, CRM systems, analytics platforms
Responsibilities
Drive partnership growth and ownership across verticals and geographies; Lead multi-channel campaigns for brand awareness and pipeline growth; Develop and execute co-marketing portfolios with leading brands; Manage executive-level partner relationships; Own the marketing portion of the partnership onboarding process; Optimize campaigns using data and strategic recommendations
Seniority
Senior, hands-on IC
