Digital Marketing Manager, FI
Core
Develop and execute integrated digital marketing strategies, lead generation campaigns, and content management for life insurance, general insurance, and personal lines products.
Role type
Digital Marketing Manager
Builds
Digital conversion funnels, e-sales/service journeys, and consumer-facing digital content for insurance products.
Domain
Financial Services / Insurance
Deliverable
product features
Required skills
Digital strategy planning, performance marketing (SEO, SEM, Google Ads, social media, email), conversion funnel optimization, content creation, regulatory compliance coordination, web analytics, budget management
Preferred skills
B2C sector experience, digital transformation platform integration
Technologies
Google Ads, Google Analytics, CRM systems
Responsibilities
Conduct market research and competitor analysis, manage performance marketing campaigns to drive quote generation, oversee corporate websites and mobile apps, collaborate with legal and product teams on compliance, track KPIs and report performance metrics to senior leadership
Seniority
Senior, hands-on IC