Content Coordination
Core
Own the end-to-end content program for an AI-native commercial insurance company, creating blog posts, customer stories, thought leadership, and sales enablement assets to build authority and drive conversions.
Role type
Content Coordinator (Marketing)
Builds
Blog posts, customer case studies, email copy, thought leadership articles, and field marketing assets.
Domain
Commercial Insurance / B2B SaaS
Deliverable
product features
Required skills
Content strategy, long-form and short-form writing, project management, stakeholder coordination, customer interviewing, data-driven content planning
Preferred skills
B2B/SMB audience experience, financial services/insurance domain knowledge, SEO content strategy, sales enablement creation, CMS/email platform familiarity
Technologies
Content management systems, email platforms, design tools
Responsibilities
Plan and execute the content calendar across multiple formats; write and edit high-quality content; interview customers to develop trust-building stories; create assets for field marketing and events; collaborate on thought leadership with founders; track content performance metrics.
Seniority
Mid-level, hands-on IC