Director, Channel Marketing, Financial Institution
Core
Develop and execute channel marketing strategies for life insurance distribution partners including Bancassurance, IMOs, and Broker-Dealers to drive sales growth and market share.
Role type
Director, Channel Marketing
Builds
Joint marketing plans, advisor toolkits, co-branded lead-generation programs, and educational campaigns for institutional partners.
Domain
Financial Services / Life Insurance
Deliverable
product features
Required skills
Channel strategy, joint business planning, sales enablement, campaign management, compliance governance, budget control, data analytics, cross-selling strategies
Preferred skills
Innovation in distribution, new business ideation
Technologies
Interactive premium calculators, digital tools, data analytics platforms
Responsibilities
Align marketing investments with sales growth targets for various distribution channels, develop annual joint marketing plans with corporate partners, build advisor-facing toolkits and training programs, execute data-driven lead generation campaigns, ensure compliance with insurance regulatory authorities, manage multi-million dollar marketing budgets
Seniority
Director, strategic leadership & execution