Marketing Senior Executive
Core
Planning and executing digital marketing initiatives, demand generation, and sales pipeline support for the UK market.
Role type
Senior Marketing Executive (Digital & Demand Gen)
Builds
B2B lead generation campaigns, content assets, and sales enablement materials
Domain
Business Advisory / B2B Marketing
Required skills
Digital marketing strategy, demand generation, paid advertising management (Google Ads, LinkedIn), SEO execution, content creation and editing, marketing automation, data analysis (GA4, Semrush, Ahrefs), budget management
Preferred skills
B2B marketing experience, project coordination, cross-functional collaboration
Technologies
Google Analytics 4, Google Search Console, Semrush, Ahrefs, Google Ads, LinkedIn Campaign Manager, HubSpot, Canva, Sales Nav
Responsibilities
Plan and execute online digital marketing and advertising campaigns; monitor organic search performance and provide recommendations; manage campaign budgets and optimize for lead quality and conversion; support SEO strategy through keyword research and competitor analysis; create and proofread high-quality content for web, social, and email; assist with email marketing and automation; collaborate with internal stakeholders and external agencies to drive revenue.
Seniority
Mid-Senior, hands-on IC