Head of Lifecycle
Core
Lead lifecycle strategy, orchestration, and personalization to drive customer engagement, conversion, and revenue across the property journey.
Role type
Senior leadership lifecycle marketing head (fintech)
Builds
Customer journeys, lead routing logic, segmentation, and MarTech ecosystem
Domain
Fintech / Mortgage / Property Finance
Required skills
Lifecycle marketing strategy, Salesforce Marketing Cloud, data analytics, MarTech ecosystem management, team leadership, cross-functional influence, commercial acumen
Preferred skills
Salesforce Marketing Cloud Next, CDPs, product analytics (Amplitude), Revenue Operations, lead scoring, mortgage/fintech experience
Technologies
Salesforce Marketing Cloud, CRM, Marketing Automation, CDPs, Amplitude
Responsibilities
Own lifecycle strategy and funnel optimization; orchestrate lead prioritization and routing; drive personalization and segmentation; translate data into growth actions; monitor pipelines and resolve bottlenecks; get hands-on with MarTech tools; lead and develop the team; align cross-functional teams.
Seniority
Senior, hands-on IC with leadership