VP Media Sciences and Measurement
Core
Lead the transformation of Citi's media investment and measurement, delivering positive return on marketing investment and future-proofing the business.
Role type
VP, Media Sciences and Measurement
Builds
Media measurement frameworks, attribution strategies, and performance reporting for Citi's lines of business.
Domain
Financial Services / Digital Media Marketing
Deliverable
dashboards & analysis
Required skills
Media measurement frameworks, attribution modeling, MMM, incrementality testing, Adtech/Martech tools, stakeholder management, vendor management, data storytelling, strategic planning, regulatory compliance
Preferred skills
Advanced degree in Business Analytics, Marketing, or Statistics
Technologies
DSP/SSP, bid management, ad serving, web analytics, identity solutions
Responsibilities
Develop and execute media measurement framework including performance reporting and attribution strategy; Manage attribution measurement and reporting process for all lines of business; Calibrate media performance from multiple data sources to provide actionable insights; Own and support the development of measurement roadmap and media test and learn agenda; Cultivate strategic relationships with key measurement and media vendors; Serve as subject matter expert in measurement methodologies for senior stakeholders.
Seniority
VP, strategic leadership & execution
