Vice President, Lifecycle Marketing Strategy
Core
Lead the development and execution of lifecycle marketing strategies to strengthen client relationships and accelerate growth across Commercial Banking's middle market clients.
Role type
Senior IC lifecycle marketing strategy leader
Builds
Scalable, data-driven client engagement, retention, and product adoption programs
Domain
Commercial Banking / Middle Market Banking
Deliverable
product features
Required skills
Lifecycle marketing strategy, B2B customer journey design, Data analytics and insights, Marketing automation and CRM platforms, Cross-functional leadership, Strategic planning, Performance reporting
Preferred skills
None stated
Technologies
Marketing automation, CRM, Customer journey orchestration platforms
Responsibilities
Define lifecycle journeys and key client moments, Build early-life engagement programs, Develop deepening programs for product adoption, Leverage client data for personalized engagement, Establish KPI frameworks, Lead test-and-learn initiatives
Seniority
Senior, hands-on IC