Segment Manager (Business Banking)
Core
Develop business strategies for new customer segments, focusing on customer acquisition, value growth, and cross-selling efficiency for small enterprise clients.
Role type
Senior business strategy and sales management specialist
Builds
Tiered customer outreach strategies, targeted product packages, and digital account opening processes
Domain
Banking / Business Banking
Deliverable
product features
Required skills
Customer segmentation, market analysis, sales strategy formulation, digital project management, data analytics, campaign management, process optimization
Preferred skills
CFP/CFA/CFMP/PMP/ACP certifications, digital commercialization experience, Mandarin language proficiency
Technologies
Big data analytics tools, modeling tools
Responsibilities
Develop business strategies for new customer segments, tailor service models to customer needs, gather market insights and competitive intelligence, streamline account opening processes, plan and execute promotional activities, leverage big data analytics to refine segmentation
Seniority
Senior, hands-on IC