Strategic Alliances, Principal (Senior Manager)
Core
Lead strategic alliances and sponsorship initiatives to support AIA Hong Kong and Macau's brand, distribution, and business objectives.
Role type
Senior Manager, Strategic Alliances & Sponsorship
Builds
Strategic alliance roadmaps, partnership governance frameworks, and integrated activation plans
Domain
Insurance / Health & Wellbeing / Marketing
Deliverable
product features
Required skills
Strategic planning, partnership negotiation, budget management, market analysis, stakeholder management, cross-functional leadership, regulatory compliance, data analysis
Preferred skills
Existing alliance network, digital/social media savvy, innovative problem-solving
Technologies
Excel, PowerPoint
Responsibilities
Develop and execute strategic alliance and sponsorship roadmaps; Identify and evaluate new partnership and business development opportunities; Support contract negotiation and partnership governance; Establish measurement frameworks and KPIs for partnership effectiveness; Manage sponsorship and partnership budgets; Drive integrated activation planning across brand, marketing, and digital channels; Provide strategic counsel to senior management on market trends and opportunities; Represent AIA in high-level engagements with key partners and stakeholders.
Seniority
Senior Manager, hands-on leadership
