Senior Manager / Manager, Digital & Affinity Partner
Core
Act as a distribution sales manager to achieve business targets, formulate digital marketing plans, and manage relationships with affinity partners.
Role type
Senior Manager, Digital & Affinity Partner Sales
Builds
Business plans, marketing campaigns (digital/SEM), and partner relationships
Domain
Insurance (Health, Life, General)
Required skills
Business target achievement, Digital marketing strategy, SEM (Google Ads, Bing), Paid social, Programmatic campaigns, Conversion rate optimization (CRO), Attribution modelling, Data analytics, Loyalty club management, Project management
Preferred skills
Generative AI for content/campaigns, Health/Life/General insurance digital campaigns experience
Technologies
Google Analytics, SEM tools, A/B testing frameworks
Responsibilities
Achieve business targets for personal and commercial lines; Formulate business plans and marketing proposals; Manage onboarding and relationships with existing business partners; Negotiate business agreements; Leverage data and generative AI to optimize sales pipeline; Manage membership club marketing deliverables; Participate in product development and service enhancement projects.
