Sales Development Representative (SDR)
Core
Identify potential business clients, reach decision-makers, and build a pipeline of qualified leads for the sales team.
Role type
Sales Development Representative (SDR)
Builds
Pipeline of qualified leads for the sales team
Domain
B2B Sales
Required skills
B2B cold calling, lead generation, CRM tools, prospect research, outbound calling, written outreach, navigating receptionists/assistants, needs assessment, opportunity assessment, record keeping
Preferred skills
Experience in B2B cold calling, lead generation, CRM tools
Technologies
CRM, AI tools
Responsibilities
Research potential clients and partners based on agreed criteria; Build and expand prospect lists using the CRM, public sources and AI tools; Make outbound calls and handle initial written outreach; Navigate receptionists, assistants and other company contacts to reach decision-makers; Introduce services, understand prospect needs and assess opportunities; Hand over qualified prospects to the Sales Manager; Arrange follow-up calls or meetings; Keep CRM records up to date and track outreach outcomes.