Strategic Alliances, Senior Principal (Associate Director)
Core
Lead strategic alliances, sponsorship, and business development initiatives to support AIA Hong Kong and Macau's brand, distribution, and business objectives.
Role type
Senior Principal (Associate Director) Strategic Alliances & Sponsorship Lead
Builds
Strategic alliance roadmaps, partnership governance frameworks, and integrated activation plans for brand and distribution channels.
Domain
Insurance / Marketing & Strategic Partnerships
Deliverable
product features
Required skills
Strategic alliance development, sponsorship management, contract negotiation, market insights analysis, budget management, cross-functional team leadership, stakeholder engagement, KPI framework design, commercial assessment, regulatory compliance
Preferred skills
Existing network of alliance contacts, digital/social media savvy, innovative problem-solving
Technologies
Excel, PowerPoint
Responsibilities
Develop and execute strategic alliance and sponsorship roadmaps; Identify, evaluate, and recommend new partnership and business development opportunities; Lead contract negotiation, rights management, and partnership governance; Establish measurement frameworks and performance KPIs for sponsorship effectiveness; Manage sponsorship and partnership budgets; Drive integrated activation planning across brand, marketing, digital, and agency channels; Provide strategic counsel to senior management on market trends and opportunities; Represent AIA in high-level engagements with key partners and stakeholders; Lead cross-functional project teams and external agencies for execution.
Seniority
Senior, hands-on IC with strategic leadership
