Senior Product Marketing Manager
Core
Own product or market themes for PeopleForce, an HR platform serving Ukraine, Poland, Latin America, and Europe, driving research, positioning, go-to-market strategy, and production from ambiguity to live results.
Role type
Senior Product Marketing Manager (B2B SaaS)
Builds
Landing pages, product pages, emails, campaign concepts, ads, articles, and sales materials for PeopleForce's HR platform.
Domain
HR Technology / B2B SaaS
Deliverable
product features
Required skills
B2B SaaS buying and sales motions, analytical data interpretation, market research, positioning and messaging, go-to-market strategy, AI-first workflows, automation and no-code tools, cross-functional collaboration, customer discovery.
Preferred skills
HR tech experience, Polish/Ukrainian/Spanish language skills, multi-market expansion experience, AI-powered workflow design, emerging discovery channel knowledge.
Technologies
CRM data tools, analytics platforms, AI agents, no-code automation tools, APIs.
Responsibilities
Conduct independent market and product research, define positioning and messaging strategies, design and execute go-to-market plans, produce marketing assets, measure campaign performance and iterate based on data.
Seniority
Senior, hands-on IC