(Senior) Marketing Manager (Credit card)
Core
Devise credit card spending stimulation and merchant promotion strategies to drive credit card sales, mobile payment penetration, and active card penetration.
Role type
Senior Marketing Manager (Credit Card)
Builds
Market programs including merchant promotions, promotional communications (eDM, SMS, social media), and POSM.
Domain
Financial Services / Credit Cards
Deliverable
product features
Required skills
Project management, problem solving, analytical skills, budget management, vendor management, stakeholder liaison
Preferred skills
Credit card business experience, creative thinking, flexibility
Technologies
MS Office
Responsibilities
Develop merchant promotion strategies, execute end-to-end market programs, monitor business performance, manage marketing budgets, handle customer enquiries, collaborate with internal departments.
Seniority
Senior, hands-on IC