(Senior) Creative Strategist - Social first (w/m/d)
Core
Develop bold, humorous, and provocative paid social ads on TikTok and Instagram to drive tax filing app downloads and engagement.
Role type
Senior Creative Strategist (Paid Social)
Builds
Viral social ad campaigns and TV concepts for a tax filing app
Domain
Fintech / Tax software
Required skills
Creative strategy, concepting, paid social expertise (TikTok/Instagram), trend spotting, data-driven testing, TV production direction
Preferred skills
TV advertising experience, portfolio of successful creatives
Technologies
TikTok Ads Manager, Meta Ads Manager
Responsibilities
Develop new creative ideas, hooks, and formats for TikTok and Instagram ads; analyze performance data and iterate concepts; collaborate between performance marketing, data, and agencies; direct video production and provide feedback on final assets; develop TV advertising concepts.
Seniority
Senior, hands-on IC