Senior UA Manager (Google Ads)
Core
Own and scale Google Ads acquisition (App Campaigns, Search, and Display) for flagship subscription-based iOS apps in the Utilities category.
Role type
Senior User Acquisition Manager (Google Ads)
Builds
User acquisition for subscription-based iOS products
Domain
Mobile App Marketing / Utilities
Required skills
Google Ads (App Campaigns/UAC, Search), subscription-based B2C iOS app UA, large-scale budget management ($200K+), ROAS optimization, cohort analysis, attribution tools (Adjust/AppsFlyer), competitor research, creative strategy
Preferred skills
Apple Ads (ASA), scaling spend 2–5x, Google Ads Editor/Scripts/API automation, new GEO expansion
Technologies
Google Ads, Adjust, AppsFlyer, BI tools
Responsibilities
Develop and execute UA strategies, analyze campaign and cohort performance, research competitors and explore new GEOs, collaborate with Product and Analytics teams
Seniority
Senior, hands-on IC
