Integrated Marketing Manager - HK&MC
Core
Develop and execute localized go-to-market strategies and 360-degree marketing campaigns for Plaud's hardware-software AI products in Hong Kong and Macau.
Role type
Integrated Marketing Manager (Regional)
Builds
Brand authority, market share, and brand recall for AI productivity tools in HK&MC
Domain
AI hardware/software, consumer tech, regional expansion
Deliverable
product features
Required skills
Go-to-market strategy, 360-degree campaign management, stakeholder management, P&L accountability, OOH advertising, influencer/KOL marketing, commercial negotiation, local market mastery
Preferred skills
Trilingual fluency (Cantonese, Mandarin, English), creative innovation
Technologies
OOH platforms, social media channels, PR distribution networks
Responsibilities
Develop localized go-to-market playbooks, lead integrated marketing campaigns across PR/digital/social/OOH/KOL, align marketing spends with business growth targets
Seniority
Mid-Senior, hands-on IC
