NDA - CMO
Core
CMO leading all marketing functions for an iGaming marketplace, responsible for revenue growth, profit, and market expansion in CIS and LATAM.
Role type
Senior C-level marketing executive (iGaming)
Builds
iGaming marketplace platform serving millions of users
Domain
iGaming / Fintech / Marketplace
Required skills
iGaming marketing strategy, paid traffic management (Facebook, in-app, ASO, Moloco), affiliate/partner network management, CPA/RevShare/Hybrid models, tracking & attribution (Scaleo, Keitaro), unit economics (LTV, ROAS, payback), CRM & retention, team leadership, market entry strategy
Preferred skills
existing partner/webmaster network, new product launch experience, fintech payment systems knowledge, high-load product experience
Technologies
Facebook, in-app, ASO, Moloco, Scaleo, Keitaro, Tableau, Google Analytics, Mixpanel, Amplitude
Responsibilities
Define marketing strategy for CIS and LATAM markets, manage paid and partner traffic channels, oversee budget allocation and unit economics, build and manage affiliate networks, configure tracking and analytics systems, develop retention programs and communication channels, hire and lead the marketing team
Seniority
C-level, hands-on IC with strategic oversight