Global Paid Media, VP - Corporate Affairs
Core
Lead planning and execution of global paid media programs, translating campaign strategy into integrated, executable media programs across U.S., Japan, and other international markets.
Role type
VP, Global Paid Media
Builds
Global paid media campaigns and audience activation models
Domain
Digital marketing, paid media, AI-mediated search and discovery
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
hands-on media planning, campaign execution and optimization, multi-market program leadership, end-to-end campaign ownership, AI-enabled media planning and buying, audience segmentation and targeting, measurement frameworks and attribution, media budget management, vendor relationship management
Preferred skills
modern approaches to media management, AI workflow integration, structured testing frameworks design
Technologies
AI tools for media planning, optimization, and reporting
Responsibilities
Own planning and execution of global paid media campaigns from launch to post-campaign analysis; Oversee campaign delivery across channels and markets; Lead and hold media agencies accountable for strategy execution and performance; Evolve audience strategy and activation models; Drive cross-market coordination; Define and operationalize measurement frameworks; Design and lead structured testing frameworks; Partner with analytics teams to translate performance data into optimization strategies; Own campaign-level budget management and media investment oversight; Prepare concise leadership updates
Seniority
VP, strategic leadership with hands-on execution