Paid Social Lead-Vice President-Paid Media COE
Core
Driving dynamic paid media campaigns and strategies to position the line of business as a transformative leader in the financial services category.
Role type
Vice President, Paid Social Lead
Builds
Paid media campaigns and strategies for Chase's Consumer & Community Banking division
Domain
Financial Services / Paid Media
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid media buying, agency management, strategic planning, campaign optimization, data analytics, presentation skills, social media ad managers expertise
Preferred skills
Comfort with ambiguity, strategic thought leadership, mentorship
Technologies
Social media ads managers, Excel, social listening tools
Responsibilities
Partner with media agencies on tactical execution and optimization; manage relationships with lines-of-business; develop proactive paid social strategies; lead internal projects and platform onboarding; ensure campaign planning and reporting meet quality checkpoints; collaborate with cross-functional teams and legal; support enterprise projects and industry POV development
Seniority
Executive, strategy & mentorship