Senior Mobile CRM Manager in Berlin - German Speaking (m/w/d)
Core
Senior manager building and leading a CRM and Customer Engagement team to develop lifecycle programs for mobile app clients.
Role type
Senior Manager, Mobile CRM & Lifecycle Marketing
Builds
Scalable CRM processes and high-performance customer lifecycle programs for mobile app clients
Domain
Mobile App Marketing / Customer Lifecycle Management
Required skills
CRM strategy, lifecycle marketing, campaign management, data analysis, team leadership, project management, stakeholder management
Preferred skills
Experience with Braze, MoEngage, Airship, CleverTap, Batch, Iterable
Technologies
Braze, MoEngage, Airship, CleverTap, Batch, Iterable
Responsibilities
Lead and develop a team of CRM specialists; Develop and expand CRM and lifecycle marketing strategies; Conceive, manage, and optimize cross-channel CRM campaigns; Analyze customer and campaign data to derive actionable insights; Collaborate with cross-functional teams to enhance customer experiences; Mentor team members and establish best practices.
Seniority
Senior, hands-on IC with team leadership