Senior Marketing Manager - Lifecycle & Targeted Channels
Core
Lead strategy and execution of lifecycle marketing and targeted channels (email, push, SMS) to drive customer engagement and loyalty for H-E-B.
Role type
Senior Marketing Manager (Lifecycle & Targeted Channels)
Builds
Owned channel programs and customer relationship models
Domain
Retail / Customer Marketing
Deliverable
product features
Required skills
Lifecycle marketing strategy, Channel operations (Email, Push, SMS), Customer segmentation, Campaign automation, A/B testing, Compliance management, Data activation
Preferred skills
Loyalty program innovation, MarTech platform expertise
Technologies
Customer Data Platform, MarTech tools
Responsibilities
Develop end-to-end lifecycle marketing strategy across the customer journey, Manage subscriber program including opt-in growth and churn mitigation, Own channel roadmap and operating model for email, push, and SMS, Establish channel-level KPIs and attribution frameworks, Collaborate on template optimization and automation workflows, Govern channel architecture and cross-channel sequencing logic, Champion experience-led loyalty philosophy