UA Manager (Middle)
Core
Launch, manage, and optimize paid user acquisition campaigns for mobile and web applications in Lifestyle, Health, and Utilities niches.
Role type
Middle User Acquisition Manager
Builds
Mobile and web applications for global markets (focus on US)
Domain
Mobile/Web Apps, Paid User Acquisition
Required skills
Meta Ads, TikTok Ads, Google UAC, Hypothesis testing, Creative testing, Funnel analysis (CPA, LTV, ROAS), Budget planning, Mixpanel, Google Sheets
Preferred skills
Health & Wellness/Lifestyle app experience, Web-to-app funnels, Subscription monetization models, Motion/Static creative briefs, Amplitude
Technologies
Meta, TikTok, Google UAC, Mixpanel, Google Sheets, Amplitude
Responsibilities
Launch and optimize campaigns across Meta, TikTok, and Google UAC; Test creatives and analyze funnel metrics; Plan and distribute budgets across channels; Generate weekly reports.
Seniority
Middle, hands-on IC
