Lead Generation Specialist
Core
Researching potential clients, identifying decision-makers, and preparing personalized outreach to build a qualified sales pipeline for advertisers.
Role type
Lead Generation Specialist
Builds
Qualified sales pipeline for Client Partners
Domain
Digital Advertising / Performance Marketing
Required skills
Lead generation, prospect research, CRM management, sales automation, personalized outreach writing, data analysis, event prospecting, follow-up management
Preferred skills
Understanding of advertising models, ICP definition, conference lead processing
Technologies
LinkedIn, industry databases, sales automation tools, CRM, email, Telegram
Responsibilities
Research and identify potential clients based on target verticals and ICP; Build and maintain prospect lists; Identify decision-makers and collect contact information; Prepare personalized outreach messages; Support Client Partner with outreach via LinkedIn, email, and Telegram; Follow up with prospects according to sales cadence; Create and update leads and deal information in CRM; Research conference participants for target lists; Assist with pre- and post-conference lead processing.
Seniority
Mid-level, hands-on IC