Senior FB Media Buyer
Core
Senior Facebook Media Buyer responsible for driving stable, high-quality traffic to PWA, iOS, and Android applications via Facebook Ads, scaling campaigns, and achieving key business metrics.
Role type
Senior performance marketing specialist (iGaming)
Builds
Paid traffic campaigns for mobile and web applications
Domain
iGaming / Performance Marketing
Required skills
Facebook Ads management, A/B testing, budget management ($80K+/mo), ROAS/CPA optimization, Meta Pixel/CAPI setup, Tier-1 GEO targeting
Preferred skills
iGaming niche experience, analytical thinking, proactive decision making
Technologies
Facebook Ads Manager, Meta Pixel, Conversion API
Responsibilities
Launch, scale, and optimize Facebook Ads campaigns; Conduct A/B testing on creatives, audiences, and strategies; Analyze campaign results and implement performance improvements; Configure and monitor Meta Pixel and Conversion API; Scale profitable connections and identify growth opportunities; Collaborate with Product, Creative, and Affiliate teams; Participate in traffic acquisition strategy formation
Seniority
Senior, hands-on IC