ASO Specialist
Core
Own the App Store Optimization (ASO) direction for all company apps, systematically building visibility and conversion in App Store and Google Play from scratch.
Role type
ASO Specialist
Builds
Organic growth and visibility for mobile applications (PlantIn, CoinIn, and future R&D apps)
Domain
Mobile App Marketing / ASO
Deliverable
product features
Required skills
ASO strategy development, keyword research, semantic core building, rank tracking, A/B testing of product pages, In-App Events planning, SEO content strategy
Preferred skills
Portfolio of ASO projects
Technologies
AppTweak, Ahrefs, AppFigures, BrandMentions, Sensor Tower, data.ai, Google Analytics, Firebase, AppsFlyer, Adjust, Amplitude
Responsibilities
Develop and implement ASO strategies for iOS and Android; Optimize product pages in App Store and Google Play across different markets; Conduct and analyze A/B tests for product pages; Plan and launch In-App Events; Prepare materials for Apple and Google featuring; Develop and curate SEO-oriented content and blog strategy
Seniority
Mid-level, hands-on IC
