UAM (PDL)
Core
Launch and scale Google Ads campaigns optimized for in-app events and revenue rather than just installs.
Role type
User Acquisition Manager (Performance Marketing)
Builds
Mobile app user acquisition campaigns
Domain
Performance marketing, mobile app monetization
Required skills
Google Ads campaign management, in-app event optimization, ROI/ROAS analysis, MMP tracking (AppsFlyer/Adjust), event mapping, postbacks, unit economics
Preferred skills
Google UAC, Meta Ads, fintech/loans/insurance experience
