User Acquisition Manager (Web Funnels)
Core
Manage performance marketing budgets and optimize web funnels to scale revenue and profitability.
Role type
User Acquisition Manager (Performance Marketing)
Builds
Scaled advertising campaigns and optimized conversion funnels
Domain
Digital Marketing / Performance Marketing
Required skills
Performance marketing strategy, Web funnel optimization, Budget management, Data analysis, Campaign scaling, ROI/CPA/ROAS optimization
Preferred skills
Health & Fitness industry experience, Global market scaling experience
Technologies
Meta Ads, Amplitude, Tableau
Responsibilities
Launch and scale advertising campaigns on Meta, Manage and allocate marketing budgets, Optimize web funnels for conversion, Analyze campaign data to drive decisions, Collaborate on creative improvements
Seniority
Mid-level, hands-on IC