Media Buyer (Middle / Middle+)
Core
Scaling B2C subscription products (notifications, signaling platforms) via web2app funnels in the US and Tier-1 markets by finding and optimizing profitable ad connections.
Role type
Middle-level Media Buyer (Performance Marketing)
Builds
Web2app funnels (landing page -> quiz -> payment -> app activation) for subscription services.
Domain
B2C SaaS / Subscription / Performance Marketing
Required skills
Meta Ads, Google Ads (Search, PMax, Demand Gen), TikTok Ads, Keitaro, GA4, Amplitude, Clarity, Stripe, RevenueCat, Quiz funnel optimization, Subscription unit economics (CPL, CAC, payback, LTV/CAC), Creative brief management, Compliance (Meta Special Ad Categories, ARL/FTC), High-risk verticals experience (Gambling, Dating, Adult).
Preferred skills
Creative production (Figma, Canva, CapCut, Premiere), Mobile attribution (AppsFlyer, deep linking), In-app traffic (Google App Campaigns, Apple Ads, mobile DSP), Multi-geo management (US, UK, UAE, SG, DE, ID, PK).
Technologies
Meta Ads, Google Ads, TikTok Ads, Keitaro, GA4, Amplitude, Clarity, Stripe, RevenueCat, AppsFlyer, Figma, Canva, CapCut, Premiere, AE.
Responsibilities
Run validation tests for new products to prove economics before scaling; Manage ad budgets, bids, and payback controls; Systematically test and document winning ad connections (offer + creative + funnel + audience); Optimize quiz funnels to reduce drop-off; Maintain tracking integrity (UTM, Conversions API, server-side); Manage designers directly via briefs; Ensure pre-launch compliance for sensitive verticals.
Seniority
Middle, hands-on IC