Senior CRM Manager
Remote
Core
Develop lifecycle marketing funnels, build customer journeys, and improve retention/reactivation metrics for iGaming products.
Role type
Senior Lifecycle Marketing Manager (CRM)
Builds
Automated customer journeys, segmentation strategies, and reactivation campaigns for iGaming users.
Domain
iGaming / Performance Marketing
Required skills
Lifecycle marketing, CRM, retention strategies, user segmentation, A/B testing, SQL (preferred), BI tools, Email/Push/SMS/In-App communication
Preferred skills
Loyalty program mechanics, VIP mechanics, Bonus/Cashback systems
Responsibilities
Design and optimize lifecycle funnels, define triggers and communication channels, analyze retention/LTV/NGR metrics, prioritize hypotheses.
Seniority
Senior, hands-on IC