User Acquisition Manager | Talent Pool
Core
Plan, launch, manage, and optimize performance campaigns across acquisition channels (Paid Social, Search, DSP) to drive user growth for advertisers.
Role type
User Acquisition Manager / Performance Media Buyer
Builds
Scalable user acquisition campaigns across Meta, TikTok, Google, and other platforms
Domain
Digital Marketing / Performance Media Buying
Required skills
Performance marketing strategy, Campaign scaling, Budget management, A/B testing, Data analysis, Attribution modeling, Analytics tools (GA4, Adjust, AppsFlyer), Funnel optimization, Reporting
Preferred skills
$100K+ monthly budget management, Multi-channel experience, DSP platform knowledge, Platform certifications, Project management tools
Technologies
Meta Ads, TikTok Ads, Google Ads, Microsoft Ads, DSPs, GA4, Adjust, AppsFlyer, Google Sheets, Excel, ClickUp, Slack
Responsibilities
Plan and optimize performance campaigns, Manage advertising budgets and pacing, Execute structured testing roadmaps, Analyze funnel performance and identify growth opportunities, Collaborate with creative teams on assets, Ensure accurate measurement and attribution, Prepare performance reports and action plans
Seniority
Mid-Senior, hands-on IC
