Senior User Acquisition Manager
Core
Manage primary user acquisition channels (Meta, TikTok, Google Ads) and web funnels for B2C lifestyle/health apps, scaling campaigns with large budgets while optimizing for unit economics.
Role type
Senior User Acquisition Manager
Builds
Mobile and web applications in Lifestyle, Health, and Utilities niches
Domain
Digital Marketing / User Acquisition / Performance Marketing
Required skills
Meta Ads, TikTok Ads, Google Ads, web funnel optimization, unit economics (CAC, LTV, ROAS), creative hypothesis generation, AI tool automation, UA process automation (auto rules), analytics platforms (GA4, Mixpanel, AppsFlyer, Amplitude)
Preferred skills
Experience with Snapchat, Pinterest, X, experience managing budgets over $500k/month
Technologies
Meta Ads, TikTok Ads, Google Ads, GA4, Mixpanel, AppsFlyer, Amplitude, Birch, Madgicx, Plurio
Responsibilities
Manage and scale ad campaigns across Meta, TikTok, and Google; analyze ad combinations to determine effective approaches; form creative hypotheses and assign tasks to the creative team; monitor market trends and new ad formats; apply AI-first approach to daily workflows; configure and develop automation for UA processes.
Seniority
Senior, hands-on IC
