Marketing Specialist
Core
End-to-end performance marketing for a national charity platform that funds homelessness solutions via a network of 50+ partners.
Role type
Generalist Marketing Specialist (Performance Marketing focus)
Builds
Paid media campaigns, email marketing flows, website conversion optimizations, and content assets.
Domain
Non-profit / Social Impact / Homelessness
Required skills
Paid media management (Meta, Google, TikTok, LinkedIn), email marketing, landing page optimization, on-camera presence, creative testing, budget management
Preferred skills
Google Ad Grants experience
Technologies
Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, Substack, Google Ad Grants
Responsibilities
Build and launch paid media campaigns across multiple channels, manage monthly ad budgets up to $20k, execute email marketing campaigns with list segmentation, improve website conversion rates through testing, appear on camera for content campaigns
Seniority
Individual Contributor, hands-on execution
