Senior Performance Marketing Manager - Google/Youtube
Core
Own Google's advertising ecosystem strategy, investment, and optimization to drive sustainable customer growth and maximize marketing efficiency for Omaze's charity fundraising platform.
Role type
Senior Performance Marketing Manager (Google & YouTube)
Builds
Full-funnel acquisition strategies and scalable customer growth across Search, YouTube, Performance Max, Demand Gen, and Display.
Domain
Digital Performance Marketing / Charity Fundraising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads strategy (Search, YouTube, PMax, Demand Gen, Display), large-scale budget management, GA4, attribution modeling, Marketing Mix Modeling (MMM), incrementality testing, creative brief development, agency management, commercial stakeholder presentation
Preferred skills
Experience in high-growth B2C, subscription, or eCommerce, Google AI-powered advertising ecosystem expertise, video and display creative optimization, international market expansion
Technologies
Google Ads, GA4, Google Tag Manager, MMM, Incrementality Testing Frameworks
Responsibilities
Lead strategy and execution of Google Ads across multiple channels; Develop scalable full-funnel acquisition strategies; Manage significant media budgets and optimize spend; Partner with Creative teams to develop high-performing video and display assets; Collaborate with Analytics and Data Science teams on measurement frameworks; Present strategic insights and investment recommendations to senior leadership.
Seniority
Senior, hands-on IC
