Head of User Acquisition
Core
Lead end-to-end user acquisition strategy for subscription products in the US market, scaling paid acquisition and building a scalable UA operating system.
Role type
Head of User Acquisition (Performance Marketing)
Builds
Scalable paid acquisition campaigns and an automated UA operating system
Domain
SaaS / Job Search Platform / Performance Marketing
Required skills
Performance Marketing strategy, Paid media management (Meta, Google, TikTok), Attribution modeling, Unit economics (LTV, CAC, ROAS), Team leadership, Experimentation framework design, Creative strategy
Preferred skills
Subscription product scaling, Mobile product scaling, Organic growth (Pinterest, SEO)
Technologies
Meta Ads, Google Ads, TikTok Ads, Pinterest Ads
Responsibilities
Own end-to-end user acquisition strategy, Scale paid acquisition by 2.5x, Build and optimize UA operating system, Launch and scale campaigns across Meta/Google/TikTok, Own performance metrics from KPIs to unit economics, Mentor and grow the UA organization
Seniority
Senior, hands-on IC with team leadership
