Retention Marketing Manager
Core
Own lifecycle marketing strategy to drive retention, upsell, and subscription growth across a cybersecurity product portfolio.
Role type
Senior lifecycle marketing manager (subscription/SaaS)
Builds
Lifecycle campaigns, segmentation strategies, upsell/cross-sell journeys, and automated user journeys
Domain
Cybersecurity, SaaS, B2C
Required skills
lifecycle marketing, marketing automation, CDP, CRM, A/B testing, email marketing, push notifications, in-app messaging, personalization platforms, customer segmentation, behavioral targeting, conversion optimization, copywriting
Preferred skills
Russian language knowledge
Technologies
marketing automation tools, CDP, CRM, experimentation tools, personalization platforms
Responsibilities
Own strategy and execution of direct marketing programs; Build lifecycle campaigns to improve retention and reactivation; Develop segmentation and targeting strategies; Design upsell and cross-sell journeys; Improve free-to-paid conversion; Optimize subscription performance; Collaborate with Product, Marketing, Data, and Customer Support teams; Test and iterate on campaign mechanics and report on metrics
Seniority
Mid-Senior, hands-on IC