Senior Growth Marketing Manager (w/m/d)
Core
Responsible for the digital B2C growth funnel from acquisition to retention, upselling, and winback, connecting performance marketing, lifecycle communication, and data analysis to drive user growth, subscriptions, and revenue.
Role type
Senior Growth Marketing Manager
Builds
Digital B2C funnel, paid media campaigns, lifecycle communication journeys, and conversion optimization for a global outdoor travel platform.
Domain
Travel & Outdoor / Digital Marketing / SaaS
Required skills
Growth marketing, Performance marketing, Lifecycle marketing, Subscription/App/SaaS/E-Commerce models, Paid media, CRM and Lifecycle communication, Marketing automation, Analytics, Tracking, Attribution, A/B testing, Conversion optimization, Agency management
Preferred skills
Outdoor interest, User-centric growth mindset
Technologies
Apple Search Ads, Google Ads, Paid Social, CRM systems, Marketing Automation tools, Analytics platforms
Responsibilities
Steer the digital B2C funnel from acquisition to long-term customer retention; Plan, manage, and optimize paid media campaigns (Apple Search Ads, Google, Paid Social); Analyze and improve registration, onboarding, trial, and subscription conversion; Develop lifecycle communication for activation, retention, upselling, reactivation, and winback; Define target audiences, segments, campaign logic, and requirements for CRM and marketing automation journeys; Plan and evaluate A/B tests, landing pages, and conversion measures; Own performance reporting, tracking requirements, and economic channel evaluation; Analyze acquisition costs, conversion, retention, churn, and CLV to derive actions; Manage external media and performance specialists.
Seniority
Senior, hands-on IC