PPC Specialist
Core
Launch, optimize, and scale performance advertising campaigns primarily on Google Ads, with expansion into Telegram Ads and Criteo.
Role type
Performance Marketing Specialist (PPC)
Builds
Paid media campaigns for B2B iGaming platforms
Domain
Digital Marketing / Performance Advertising
Required skills
Google Ads management, campaign optimization, retargeting, audience segmentation, creative analysis, data-driven decision making, multi-campaign management
Preferred skills
Telegram Ads, Criteo, brand awareness campaigns, agency experience
Technologies
Google Ads, Telegram Ads, Criteo
Responsibilities
Launch and optimize Google Ads campaigns, manage retargeting campaigns, analyze and update ad creatives, scale successful campaigns, test new audiences and formats, manage daily budgets
Seniority
Mid-level, hands-on IC