Senior PPC Specialist
Core
Senior PPC Specialist responsible for Google Ads strategy, account structure, and budget scaling for a video streaming social product.
Role type
Senior PPC Specialist (Mobile User Acquisition)
Builds
Mobile user acquisition campaigns for video streaming and social products
Domain
Mobile advertising, video streaming, social networking
Required skills
Google Ads (App campaigns), mobile user acquisition, unit economics (CPI/CPT/ROAS/LTV), MMP tools (AppsFlyer, Adjust), BI tools (Tableau, Amplitude), creative strategy, data-driven decision making
Preferred skills
transactional model experience, US market experience, new geo launches
Technologies
Google Ads, AppsFlyer, Adjust, Tableau, Amplitude (via careerplan.io/jobs/30afbdc2-3563-443a-8cff-26c9c7cfc927-senior-ppc-specialist-at-skelar)
Responsibilities
Develop and validate hypotheses for campaign optimization, analyze campaign effectiveness in AppsFlyer/Tableau/Amplitude, set tasks and provide feedback to the creative team, work directly with Google managers for beta access and escalations, share expertise within the marketing team
Seniority
Senior, hands-on IC
