Lead User Acquisition Manager (Paid Social)
Core
Lead User Acquisition Manager responsible for managing paid social campaigns to drive user growth for an AI-driven health and fitness app.
Role type
Senior IC performance marketing manager (paid social)
Builds
User acquisition campaigns across Meta, TikTok, Pinterest, X, and Snap
Domain
Health & fitness / B2C performance marketing
Required skills
Meta Ads management, A/B testing, budget management ($500k+/month), campaign optimization, data analysis, Excel/Google Sheets
Preferred skills
TikTok, Pinterest, X, Snap campaign experience, emerging platform expertise
Technologies
Meta Ads, TikTok, Pinterest, X, Snap, Excel, Google Sheets
Responsibilities
Manage and optimize paid social campaigns, design and execute A/B tests, derive actionable insights from campaign data, manage large monthly budgets independently
Seniority
Senior, hands-on IC