Underdog - Media Buyer FB
Core
Launch and optimize profitable Facebook Ads campaigns, manage traffic tracking via Keitaro, and implement cloaking strategies for gambling and Tier-1 verticals.
Role type
Media Buyer (Facebook Ads & Traffic)
Builds
Profitable ad campaigns and traffic solutions for gambling and Tier-1 industries
Domain
Digital Marketing / Gambling / Tier-1
Required skills
Facebook Ads management, traffic tracking tools, cloaking techniques, key metrics analysis (conversion, ROI, CTR, CPC, CPA, LTV), geotargeting, keyword research
Preferred skills
Experience with Keitaro, brainstorming new ad combinations, research of new geographic markets
Technologies
Facebook Ads, Keitaro
Responsibilities
Launch and optimize profitable Facebook Ads campaigns, monitor active campaigns, analyze traffic and evaluate offer efficiency using Keitaro, work with cloaking tools and redirect methods, test new ad combinations, research new geographic markets and keywords
Seniority
Mid-level, hands-on IC